Through the use of interactive projection mapping, you become a part of the tower.

Max loves chocolate – and in 2009, his father Patrik König fulfilled his dream of opening his own studio in Lucerne: Max Chocolatier. Since then, the studio has been producing artistic chocolates, made sustainably and with love. Max even gets to help decide on the range – which is why the “Guggelhöpfli” and “Himbeer-Branchlis” are still indispensable today. The “Be the Max” installation makes you part of the artwork: through the use of interactive projection mapping, you become part of the tower. When no one is looking inside, Max’s face shines in light and color.

Jasper Toeli

Jasper Toeli’s mission is to make the hidden systems of nature tangible. His light art enables people to realise that they are part of the wild world. He visualises, for example, the fungal networks that connect and nourish trees, using glowing lines and laser mapping. In Be the Tree, he projects faces onto blooming trees, revealing the symbiotic connection between humans and plants.